"Because in safety, you're either alive or dead"
No, not really.But it's fun to think about it, isn't it?
A few days ago, my brother and I were talking about how celebrities are "dabbling" in other careers outside their own fields. For instance, Sarah Jessica Parker spun off from her famous Sex-in-The City role to create a clothesline and a perfume. J.Lo has done the same along with a lifestyle brand. Britney Spears, Beyonce and countless others have collaborated on perfumes. Gwen Stefani has her L.A.M.B clothing line. And even starlets like LC and Heidi of "The Hills" have their Lauren Conrad and Heidiwood line respectively. As for Heidi Klum, she has a Birkenstock line, collaborated on a line of German baubles, make-up, among others.
With celebrities creating/collaborating on almost everything (they're started to come up with lifestyle brands now), it does feel over saturated, even to point of nausea, at times.But one market they have yet to collaborate on is the automotive industry. It is rather strange that no one hasn't thought about it, considering cars -- luxury cars, at least -- is as closely associated with celebrities as the fashion industry is. Celebrities have endorsed cars, but no one has really collaborated on one. Tempting as that sounds to some people, perhaps it isn't the most brilliant idea a marketing employee could think of. Clearly, is not as easy to "dabble" into engineering and automobile design as it is in fashion. And while fashion can afford a "faux pas", a mistake in a car's design can easily run up to the millions. Still, the celebrities could collaborate on the aesthetic design of it rather than in the engineering process: a signature paint job, signature seat covers, a dashboard designed with this celebrity in mind and what not. It's fun to speculate, but I don't think I'll be queuing for one if they did come up with one. Not even if they did come with built-in Seal speakers.
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